The legendary TOM MIX was born in Mix Run, Pennsylvania, on January 6, 1880. He met an untimely death in an automobile accident on October 12, 1940, near Florence, Arizona. BUT, in those years in between, Tom Mix became the first true "Superstar" of the 20th Century !!
Tom was the first "King Of All Media" ! Among other things, he was a cowboy, a stuntman, a movie star (with over 300 films to his credit), owned a circus, and, had one of the most successful, long-running radio programs in history !
Ironically, Tom didn't appear in his own radio show, which began September 25, 1933 and lasted until June, 1950. A number of actors portrayed Tom through the years, but the longest running, and best remembered (and one of my childhood heroes as I listened in) was Curley Bradley.
Curley (shown below in a Premium pic from my collection ) had first played the role of "Pecos" on the show, and in 1944 after a brief War Time hiatus for the Series, was re-cast as "Tom". He was perfect ! Others on the program included Announcer: Don Gordon; "Sheriff Mike Shaw": Leo Curley; "Wash": Forest Lewis.
BUT, one of the strong points of the "Tom Mix" show was the continuous sponsorship of the Ralston Purina Company of St. Louis.
The show was created for Ralston by the late Charles Claggett of the Gardner Advertising Agency in St. Louis, and not only did that help the show, but the constant stream of Radio Premiums continued to reinforce the sponsor's product day-by-day in the minds & hearts of kids all over America ! I know...I was one of 'em ! And, I have many of those great Tom Mix Radio Premiums in my personal collection ! (Some of my Premiums are pictured below.)
THE COMPLETE VERSION OF THIS SPECIAL SHOW IS #115 IN OUR CATALOG OF PROGRAMS LISTED FOR "THE BREAKFAST SERIAL" AND IS AVAILABLE FOR PURCHASE.
This Episode of "Tom Mix & The Ralston Straight Shooters" is from one of the RARE 30 minute programs. There are quite a few 15 minute programs in circulation, but the half-hour shows are almost non-existant.
IT'S THE 1st Episode of "The Mystery Of The Magic Mesa", and contains all of the excitement, action, and, adventure you'd want in one of Radio's Premier programs !
When the show went off of the air in June of 1950, the concluding words of Announcer Don Gordon were: "In the heart and imagination of the world, Tom Mix rides on, and lives on, forever. "
Once again, let's saddle up and enjoy "Tom Mix & The Ralston Straight Shooters" on "The Breakfast Serial" !! JK
SPECIAL NOTE: As I mentioned above, the real Tom Mix died in an automobile accident on a 2-lane road near Florence, Arizona on October 12, 1940.
He was driving his beautiful Cord 812 Roadster (similar to the one shown below only Tom's was White), when he came upon some roadwork and barracades, swerved to avoid hitting them, ran down an embankment, and was killed.
How was he killed ? He was hit in the back of the neck by a suitcase that he had sitting on the package tray of the Cord: it flew off, hit his neck and broke it. He died instantly...but his white suit was not stained or dirtied, and he lost no blood externally. AND, it is rumoured that he had a roll of bills totaling over $10,000 in his pocket.